3 Developing a college marketing
That means
· We expand our course programme by appropriate measures, even beyond our educational mandate
Therefore
· We react flexibly to the demands of our student clientele and offer what will be needed by them
· We invest in modern technology and in human resources development
· We employ experts from other educational institutes our from the industry to expand our course contents
· We commit ourselves to promote the European Economic Area, to intensify international communication and tolerate other cultures
· We advertise our capabilities to the public
4 We work in teams
That means
· Students, teachers and experts from the industry cooperate
to solve problems and assignments
· We organise the learning process together
· We create learning environments which mirror the realities of the world of employment
· We develop our team spirit
· Counsel on pedagogical matters will be provided if requested
5. Our college life is determined by a friendly, respectful and tolerant cooperation of all parties
· We create a climate of confidence – with people communicating and working free from fear
· We take our time to talk to each other and spread all relevant information
· We all help to create a stimulating and innovative atmosphere at our workplace
· We all work for a work environment, where everybody feels good.
The various teams at our college are responsible for the actual implementation of our targets (the choice of the ways to achieve them, the setting of priorities, the use of the budget etc.) and will be worked out including all parties involved (cf. college profile).
We commit ourselves to evaluate our objectives and their implementation regularly.

